Oncology Brand Lead – Head Office based role (NW London / Bucks / Berks)
A fantastic career opportunity to work for a rapidly growing Global Pharmaceutical Company, who prides themselves on Patient / People engagement and working closely with the NHS.
A Global Pharmaceutical Company with 17,000 people in more than 20 countries, with 240 people in the UK, 75% of whom are customer facing.
Therapy Area: Oncology / Breast Cancer / Lung Cancer / Rare Oncology
Purpose: • Accountable for development of the brand strategy plan (BSP) in collaboration with alliance counterpart and the cross-functional alliance team.
• Accountable for the development and delivery of the operational plan coming out of the brand strategy plan.
• Ensures there is a strong brand focus on the company value of a customer centric approach.
• Collaborates throughout the organisation, across the alliance and externally to meet brand and corporate objectives and to gather internal and external insights.
• Successfully runs marketing projects in collaboration with internal and external stakeholders.
• Maximises principles of Key Account Management and matrix working to drive organisational success.
Accountabilities and Measurements:
Collaborates throughout the organisation and externally to meet brand and corporate objectives and to gather internal and external insights:
•All relevant internal and external stakeholders are engaged, resulting in exceptional insight driving the development, implementation and evaluation of our plans and individual tactics.
•Excellent matrix working is employed to ensure understanding and gain buy-in to the brand plans.
•Frequent and regular opportunities to engage throughout the organisation drive the successful implementation and translation of national plans into local plans and evaluation.
•Champions the brand throughout the organisation making full use of all available media.
•Proactively adds value to the organisation by identifying opportunities to drive continuous improvements.
•Proactively develops professional network with key stakeholders internally and externally, and uses these relationships to drive performance.
•Takes responsibility for leading key projects as agreed with line manager across multi-disciplinary teams through effective project management skills, ensuring deadlines and milestones are met consistently.
•Annotates key insights from each project.
•Shares with the organisation through a variety of communication platforms.
•Takes forward to the next project with the aim of continuously improving process and outcomes.
Drives marketing and digital excellence through a customer centric approach:
•Drive marketing and digital excellence as part of an overarching brand communication plan using specific marketing strategies to position product.
•Enables an innovative and differentiated channel mix and intelligent leverage of digital technology in order to support direct to customer activities.
•Explores new channels and opportunities, fully use potential of existing channels, foster best practice sharing within company Marketing teams.
•Tactics and programmes set clear expectations, objectives and key performance indicators.
•Seeks out customer insight to inform decision making and makes recommendations to Launch Lead where opportunities are discovered.
•Identifies and implements where appropriate opportunities and methods for uptake measurement of the optimal combination of channels, depending on content and preference for our target customers.
Accountable for the management of costs versus budget for agreed projects and proactively identifies/escalates any variances:
•Maintains an accurate picture of budget status across all projects.
•Collaborates with stakeholders to ensure that financial reports reflect the true picture in terms of financial expenditure at any point in time.
•All internal financial processes are followed at all times with reference to expenditure and supplier management.
•Manages spend in line with budgets and project plans and aligns activities with Marketing PMO.
Ensure both personal and cross functional team expertise of market, competitors and brand clinical data is maintained to enable effective decision-making:
•Maintains expert knowledge and opinion of the relevant current and developing market environments.
•Maintains expert knowledge of current best practice in the field of marketing and communication.
•Maintains expert and up to date product and therapy area knowledge including clinical data for relevant product portfolio.
•Maintains a good understanding of relevant competitor marketing and promotional activities so that appropriate counter tactics can be developed.
•Maintains a broad understanding of other European markets and how they differ from the UK enabling a more effective dialogue to build understanding from European colleagues.
•Significant and extensive knowledge and experience of project management across a range of brands, therapy areas and customer groups.
•Demonstrable experience of designing highly effective marketing tactics across a variety of channels, including integrated digital platforms.
•Excellent team working, communication, engagement and presentation skills.
•Ability to work with minimal guidance and supervision.
•Ability to juggle a demanding and varied workload and manage across a matrix environment.
•Full driving licence.
•Competent user of Microsoft Office software products.
•Extensive experience of the NHS.
•Experience of working in Oncology therapeutic market.
•Degree level education (or equivalent), preferably life sciences.
•Launch experience as a Marketer.
Oncology Product Manager / Uxbridge / Slough / High Wycombe / Maidenhead / Reading / London