Senior Brand Manager – London / Bucks / Berks

Senior Brand Manager – various roles, therapy areas and locations…….

Hours: Full-Time

Location: Hybrid head office and home based roles (various locations in the South East of England)

Purpose of the function:
Reporting directly to the Marketing Director, the Senior Brand Manager’s primary role is ensure the successful launch of new brands in the UK. They will drive the execution of the pan European Launch Strategy including development and implementation of pre-launch and launch marketing strategies and tactics within the UK, as well as specific initiatives and projects in support of successful pan-European commercialization.

Within their role, following the launch they will be instrumental in leading and coordinating cross-functional efforts in order to drive the operationalization of brand strategy in the UK including the  implementation of marketing activities in close collaboration with the UK wider commercial and medical teams as well as the European marketing functions.

Roles and Responsibilities:

• Acts as ambassador for the overall marketing strategy with focus on cross-functional collaboration and the operationalization of marketing activities
  •    Develops and delivers marketing promotional items that best suits customer needs for all brands in close collaboration with the wider UK commercial and medical teams as well as the European marketing functions
  •    Proactively identifies emerging new customer needs and translates them into tailor-made solutions and relevant initiatives using both qualitative and quantitative data.
  •    Supports the analysis, planning, execution, sharing of best practice, and insight generation related discussion in order to understand the breadth of insights, potential impact, and to encourage cross functional dialogue
  •    Develops strong relationships with identified target customers on the basis of trust and perceived added value to the customer in the form of personal expertise and the ability to help customers to solve problems and achieve their objectives
  •    Inputs and leads the development of UK launch strategies and objectives as needed
  •    Actively participates and inputs into the cross functional business meetings
  •    Facilitates the development and implementation of the overarching UK Oncology business & marketing strategy (budget & tactical plans) in close collaboration with the wider UK commercial and medical teams as well as the European marketing functions
  •    Drives the cross-functional brand planning and budget process (including the definition of CSFs and KPIs)
  •    Accountable for the management of costs versus budget for agreed projects
  •    Ensures the right level of support for the customer-facing roles (CFR) (e.g. materials, digital programs, CRM rigor, enabling support)

Skills and additional requirements:

Essential

•  Experience of launching a new drug in the UK from pre Marketing Authorisation through to driving uptake post Marketing Authorisation
  •    Strong understanding of the NHS across the UK
  •    Demonstrable experience of designing highly effective marketing tactics across a variety of channels, including integrated digital solutions
  •    Ability to analyse complex data and gain relevant insights
  •    Experience of pro-actively driving and leading the brand planning process
  •    Demonstrable experience of accurate budget management showing effective ROI on core tactics where appropriate
  •    Strong project management skills and the ability to lead without authority
  •    Broad knowledge of medical affairs, market access and pricing/reimbursement functions and inter relationships.
  •    Hands-on in style, willing to ‘pitch in’ to get things done.
  •    Aptitude in influencing, gaining consensus, and overcoming resistance by presenting a powerful case for implementing new initiatives.
  •    Excellent team working, communication, engagement & presentation skills
  •    Ability to work with minimal guidance and supervision
  •    Ability to juggle a demanding and varied workload and manage across a matrix environment
  •    Competent user of Microsoft Office software products
  •    Full driving licence

PACKAGE: excellent negotiable basic salary, car allowance, bonus & benefits (inc. company pension & private healthcare).